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Fort Worth SEO Expert

August 12, 2016

We recently started using this guy to help increase our website traffic. if you dont know what SEO is. check out this article.

Fort Worth SEO Expert

An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

You Have to do your Homework – Keyword ResearchThere are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

  1. There are not too many pages in the search engine index for …
  2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

  • Paragraph
  • Call-to-action
  • Intro-bullet list
  • Paragraph
  • Paragraph
  • Call-to-action
  • Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

  1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
  2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
  3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

<title>Meta Tag Optimization Services - Campaign - SEO Specialist - Consultant</title>
<meta name="description" content="Meta tag optimization services - To achieve high search engine ranking&lt;/xmp&gt;&lt;/pre&gt;&lt;pre&gt;&lt;xmp&gt;it is important to understand there are many factors which contribute to the performance of an SEO campaign. ">

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

Good for Weatherford Texas Internet marketing and Fort Worth SEO Expert is the best and nicest to work with.

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that should really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Article Source: http://EzineArticles.com/expert/Edward_Beckett/167260

Article Source: http://EzineArticles.com/947425

Chiropractic care for HVAC injuries

July 28, 2016

Hey everyone,

 

I had an employee a couple months back suffer an on the job injury. Instead of going to the hospital and being hopped up on drugs, the employee went to a chiropractor in Fort Worth. The cost was a lot less, he was fixed soon, and didn’t have to worry about the drugs. He does something called active release technique and is awesome. Yall should check him out.

more on active release tecchnique

What is Active Release Techniques (ART) to Individuals, Athletes, and Patients?
ART is a patented, state of the art soft tissue system/movement based massage technique that treats problems with muscles, tendons, ligaments, fascia and nerves. Headaches, back pain, carpal tunnel syndrome, shin splints, shoulder pain, sciatica, plantar fasciitis, knee problems, and tennis elbow are just a few of the many conditions that can be resolved quickly and permanently with ART. These conditions all have one important thing in common: they are often a result of overused muscles.

 

How do overuse conditions occur?
Over-used muscles (and other soft tissues) change in three important ways:
  • acute conditions (pulls, tears, collisions, etc),
  • accumulation of small tears (micro-trauma)
  • not getting enough oxygen (hypoxia).

 

Each of these factors can cause your body to produce tough, dense scar tissue in the affected area. This scar tissue binds up and ties down tissues that need to move freely. As scar tissue builds up, muscles become shorter and weaker, tension on tendons causes tendonitis, and nerves can become trapped. This can cause reduced range of motion, loss of strength, and pain. If a nerve is trapped you may also feel tingling, numbness, and weakness.

 

What is an ART treatment like?
Every ART session is actually a combination of examination and treatment. The ART provider uses his or her hands to evaluate the texture, tightness and movement of muscles, fascia, tendons, ligaments and nerves. Abnormal tissues are treated by combining precisely directed tension with very specific patient movements.

 

These treatment protocols – over 500 specific moves – are unique to ART. They allow providers to identify and correct the specific problems that are affecting each individual patient. ART is not a cookie-cutter approach.

 

What is the history of Active Release Techniques?
ART has been developed, refined, and patented by P. Michael Leahy, DC, CCSP. Dr. Leahy noticed that his patients’ symptoms seemed to be related to changes in their soft tissue that could be felt by hand. By observing how muscles, fascia, tendons, ligaments and nerves responded to different types of work, Dr. Leahy was able to consistently resolve over 90% of his patients’ problems. He now teaches and certifies health care providers all over the world to use ART.

Ways to obtain Quality services from HVAC contractors and HVAC contractors

May 27, 2016

HVAC ( Heating , ventilation and air-conditioning ) services, like all other activities and industries, are important in that they provide expertise and workforce to cater for the needs of individuals and companies. Families and corporations need to have some, if not all of the HVAC systems installed in their homes or factories and corporate offices, as the case may be, in order to enjoy basic and comfortable living or working environment. Consumers would also wish to be able to call upon HVAC companies and HVAC contractors to be at hand to repair HVAC installations during emergencies. Commercial techniques differ, but if the house is using packaged devices or split techniques, the same lifetime can be expected. For bigger professional techniques and industrial applications, the HVAC program may be more complex and require an individual research by an analog professional.

Problems arise when households or corporations ask these HVAC companies and HVAC contractors to make their expeditious appearance but they fail to do so. It is therefore to be welcome now that there are government-sanctioned, licensed and officially recognized HVAC companies and HVAC contractors who are on call almost 24 hours – companies and contractors that will answer your distress call. They will come to your aid almost immediately or without undue delay. The quality of work is guaranteed and there are channels to lodge one’s grievances if the work is sub-standard.

Unregistered, unlicensed and other illegal businesses or individuals who claim they are competent HVAC companies or HVAC contractors could hoodwink some families and corporations into believing that they could do a good job when in fact they couldn’t perform. Consumers must also be weary of scam HVAC companies and HVAC contractors who are out to make a fast buck without having the interest of the consumers at heart.

It would not an overstatement to remark that getting the services of good HVAC companies and HVAC contractors is especially crucial when one is planning to renovate their houses or when companies are refurbishing their buildings. Extensive re-wiring of electrical installations, repairing and strengthening of ceilings, walls, and redoing or replacing existent HVAC systems – all these require expertise and professionalism of the highest standard. Surely such important renovation works should not and must not be given to unreliable HVAC companies and sloppy, untrustworthy HVAC contractors.

No doubt it is prudent to take into account cost considerations when employing HVAC companies and HVAC contractors. However, cost should not be the only criterion when hiring HVAC companies and HVAC contractors. Quality should take precedence over cost saving. A popular saying goes thus: if you pay peanuts you get monkeys.

It is sad to notice that there are still people, whose number fortunately is not big, thinking that the best deals are those that use cheap labour and cost less. Nothing can be further from the truth. Customers should be suspicious of businessmen who offer to do their HVAC installations or renovations at a ‘dirt cheap’ price. It is better not to save a few dollars than to regret later.

Cad Outsourcing Offer HVAC Enginering Services

May 27, 2016

HVAC is Heating Ventilation and Air Conditioning. HVAC is utilized for warming and cooling administrations to the accompanying: Institutions, Industrial, Residential, Commercial, Hospital structures and so on. HVAC has turned into the need in any standard for contruction of new structures. HVAC is a framework to keep up molded air inside the structures for the general population working in it. To give new and clean air with smell free so that each individual will have an agreeable and safe workplace.

HVAC framework keeps up the temperature, dampness and stream of air inside certain and solace scopes of the building.

Computer aided design Outsourcing is the remarkable organization giving HVAC benefits all around. Our CAD Outsourcing engineers CAD Design and Drafting Services plans HVAC framework for establishments, businesses, private, business, healing facility structures and so on. Our specialists our exceptionally educated and very much prepared. The specialists utilizes his abilities and he makes blue prints for HVAC installers and general contractual workers. He builds up the framework through which every one of the tenants in building stay agreeable in any kind of atmosphere or season.

HVAC engineer, before planning the HVAC framework he accumulates all the requirment points of interest like the size and design of the building, the heap of the persons who will dwell in that place and so on. By using these points of interest he plans the format by performing the computations to size, warming and cooling hardware and design supply and return ventilation work frameworks. As the configuration gets complete the specialists utilizes PC helped outline programming to get the plans.

Once the planning procedure is finished then they handle the outlines to the temporary worker to know them where and how the gear ought to be put in the building. We are an accomplished administration provider for HVAC System. We give precise, versatile and reliable HVAC building administrations which will give you loads of time to concentrate on HVAC System Design and HVAC Duct Design.

The outline, quality and honesty of hvac are the commitment of the hvac engineers, while taking after the huge estimations and configuration gauges are the commitment of the sketcher. For the architects of the HVAC it makes a difference a considerable measure how the HVAC framework has been wanted to give outside air free from scent to every one of the inhabitants in the building and so forth. Our exceptionally gifted HVAC engineers bring up the difficulties with energy and face them with a magnificent critical thinking abilities.

The cooling/warming unit is the third biggest cost brought about by a normal American. As these units cost a large number of dollars, numerous individuals will guarantee their HVAC unit will offer them the essential solace, utilize the insignificant amount of vitality and would not bring about much inconvenience. However, even some new units tend to give inconvenience. However not every one of these issues require an exorbitant visit from a specialist. Before reaching the master, experience the HVAC investigating guides discovered on the web.

There are various HVAC investigating locales that you can visit. It is fitting to allude to more than one to discover if their recommendation is steady. Regardless of the possibility that you should call a specialist, it is constantly prudent that you consider the basics of the working of your HVAC framework, so you can talk astutely with the repairman amid his visit.

HVAC investigating controls additionally shield you from being duped. While most administration organizations are really legitimate and genuine, there are some around that may exploit uninformed buyers, so getting an average learning in regards to your item is dependably a brilliant move. The more learned you are, the more improbable you will be ripped off, so attempt to know as much as you can about your HVAC yourself through online or other HVAC investigating guides.

These aides will likewise help you find nearby, legit repair experts, answer to your inquiries, offer data and surveys of books on the point, offer you the contact subtle elements of expert HVAC NY firms, and so forth.